Sierra Loenean Radios improves Radio Advertising Quality Standards

 

Album : FREETOWN RADIO TRAINING
Advertising sales and production training for Sierra Leone radios and FBC students. Provided by Fondation Hirondelle. Trainers Michel Colin and Brian Savin.
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The goal was to improve the quality of the radio advertising to help radios to increase sustainability. We did present a general session for 32 participants covering the complete process of radio advertising sales, including media expertise, prospection, negociation, pricing, survey, monitoring and creativity.

One practical workshop conducted by Michel Colin was focused on sales, including client calls and real visits with proposals.

Another workshop was managed by Brian Savin to help producers for scriptwriting, casting, recording and editing professional standards radio commercials.

For more details or informations about Radio Advertising Training, please email me at [e-mail]